Image Technique expands with the purchase of a new Doosan B20T

new doosan purchased

 As a leading UK signage manufacturer Image Technique specialise in the design, manufacture, installation and maintenance of corporate signage. Image Technique have significant experience in large national roll outs with many of the UK's top retailers and companies, including household names such as, Harrods, Hamleys, Debenhams, B&Q, Homebase, The body Shop and Virgin Media to name a few.
Since the company’s inception in 1997, the company has continued to grow and expand; now occupying a number of adjacent sites at Saxon Business Park, near Bromsgrove.

Gavin Yapp, Production Manager says, “West Mercia Fork Trucks  have been our preferred material handling supplier for the last ten years. During this time our personal account manager, David Stanley, has looked after us by supplying the right equipment for the job together with a tailored service package to ensure the trucks are maintained in good working order.
This included the recent supply of another brand new Doosan with a greater lifting capacity, allowing us to handle larger loads safely.
Anticipating further growth in the future, David had the Doosan B20T equipped with a higher, free lift triple mast allowing us the flexibility of utilising space by storing raw materials at greater height and safe travel under our  mezzanine floor should the need arise.

The whole purchase process was dealt with promptly and efficiently. I highly recommend West Mercia to any company looking to review their material handling requirements.”

Don't Buy From The Internet!

Industry leaders from the Fork Lift Truck Association have voiced their concerns over online fork lift truck sales following the discovery of a fork lift truck being sold via an auction site – despite the fact that it was in such poor condition that it had been previously condemned by an experienced fork lift truck dealer.

Just three months after advising the truck’s owner that the machine was beyond economical repair, the dealer was alarmed to receive a call from the counterbalance truck’s new owner.

Having bought the truck online – without warranty or documentation – the customer turned to his local dealer, a Member of the Fork Lift Truck Association, after spotting their service sticker on the truck.

“The customer was distressed as his ‘new’ truck had stopped working,” said Andy Pilkington, Managing Director of Allways Forktruck Services. “You can imagine his reaction when he discovered that the truck that he purchased in ‘as new condition’ had been written off just weeks earlier...

“Worse still, he faced a bill for several thousand pounds – nearly as high as the purchase price itself – to just get this ‘refurbished’ truck back into working condition.”

Martyn Fletcher, Chairman of the Fork Lift Truck Association, said: “Stories like these are by no means commonplace, but we are aware of a small number of rogue traders operating online who consistently sell trucks of poor quality... Unfortunately, customers have little or no recourse when things go wrong.

“The decision to purchase a fork lift truck should not be taken lightly.  You should approach purchasing a fork lift truck online in the same way you would a car: with caution.

“First and foremost, you should insist that your truck purchase is accompanied by the appropriate documentation, including a warranty and a valid Report of Thorough Examination.

“Ensure that the dealer you work with is reputable by appraising them... not just the truck. Do they have references? Do they belong to trade associations? Every FLTA Member is fully vetted before joining and must adhere to a stringent Code of Practice.  

“While online purchasing allows you to access trucks nationwide, it makes sense to hire or purchase from a dealer that is local to you so that you can be confident that your truck will be quickly serviced if and when problems occur.  Make the right choice and your fork lift will give you many years of loyal service.”

Story courtesy of the Fork Lift Truck Association

Grenade expands to Coventry

Multi award winning Grenade ® turn to West Mercia Forktrucks for Reach Truck needs .Reach Truck supplied Coventry

From the thousands of consumer votes counted in the 2012 Monster Supplement won Sports Nutrition Awards, Grenade ® picked up “Fat Loss Supplement of the Year ” for the iconic Thermo Detonator product and “Pre Workout of the Year” for .50 Calibre®.

The Pre Workout award is a particular honour against stiff competition especially as 50 Calibre® was only launched at the end of May 2012.

Due to the continued success, Grenade, needed to expand and increase its warehouse and office space to meet demand. The company needed to acquire a reach truck capable of operating in the smallest aisles possible and provide the company with reliability and low cost ongoing maintenance for the long term.
Alan Barratt, CEO, says, “West Mercia had previously supplied us with a high quality reconditioned electric counterbalance fork truck, so when we were in the market for a reach truck for our new site, the decision who to approach was simple. Once again, West Mercia came up with goods”.

The down side to buying a forklift truck off the internet

Mr Ralph Coombs, Director of Birmingham Business Test Tube Products Ltd tells of his experience buying from the internet and why he now chooses West Mercia as his preferred supplier of forktrucks... He warns other businesses to beware from companies selling off the internet only...

buyers beware

As an expanding Birmingham based business we recently had a requirement for a electric pallet truck to operate at our West Midlands city centre warehouse. Not knowing many local truck companies we decided to visit a web based forklift company that advertised the equipment and the service package that we required. It was not until the truck broke down that the problems started...
After reporting the breakdown we were faced with non return of calls, being told that who we needed was on holiday or out of the office. After a week and countless telephone calls an engineer did eventually turn up. He inspected the truck and then left site for parts. Without anyone being made aware we were then left with a truck that had no brakes. This was an extremely dangerous situation, totally unacceptable and against our health and safety policy. Again, after no communication or assistance we contacted West Mercia Fork Truck Service Ltd to help us. They promptly sent an engineer out who fixed the truck on the first visit and within 24hours they had also arranged the LOLER examination that should have come with the truck and is a legal requirement.
I would not under any circumstances use an internet only company again to buy any Materials Handling Equipment as the total lack of after sales support and service I have received has been very unprofessional and extremely unsatisfactory.

Mr Ralph Coombs, Director Test Tube Products Ltd

Responding to warehouse needs


West Mercia respond to a warehouse’s need for fork trucks that can withstand their fierce demands


Forktruck demandCML Fulfilment & Logistics (Telford) Ltd is a dedicated logistic specialist with 75,000 sq ft of ambient and chill warehousing with a frozen collection, storage and delivery service.

A major customer is Aldi and in order to maintain this business it is imperative that CML can meet this supermarket’s needs on time, every time.  This means that their fleet of fork lift trucks must be reliably ready to respond to Aldi’s demands.

When CML’s last fork lift provider began to let them down they turned to West Mercia for a rapid, reliable solution.

Warehousing Director for CMLF & L, Bill Roberts was impressed with the attention and commitment received from the West Mercia Account Managers assigned to ensure that his every need was promptly and effectively met.  “We enjoy a great relationship with both of the account managers we deal with, and receive fantastic levels of service.  We are a very fast-moving warehouse, and the trucks get a real hammering with understandable mechanical consequences.  These are always dealt with very promptly and time offline is kept to an absolute minimum with replacement trucks available as an interim solution in the event of something more serious”.

“Another benefit of working with West Mercia is the open dialogue we have about changing needs and ideal solutions.  We never feel we’re being pushed by salesmen into something that suits them more than us; they listen to us in order to understand our business, and as such provide us with flexible solutions to meet our individual requirements”.

In just 12 months West Mercia have installed a fleet of 20 forklift trucks for CMLF&L with a preventative maintenance service programme to ensure that the trucks achieve maximum efficiency and reliability within their demanding environment.

Picture above - 2 of the 20 fork lift trucks that West Mercia have supplied to CML F & L operating in CML’s 75,000 sq.ft. warehouse.

A Reputation Built On Service - A family owned Forklift Truck Company established 45 years...

Selling New and Used fork Trucks in the UK from Forklift Service Depots in Birmingham, Coventry and Telford servicing Cheshire, East and West Midlands, Warwickshire, Leicestershire, Oxfordshire, Shropshire and Stafforshire where we also offer Forklift Short and Long term Forklift Truck Hire

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