West Mercia Fork Trucks was established in 1971 in the West Midlands. Since then, we have introduced many significant technological and operational developments and today the name West Mercia is synonymous with quality and reliability in the Fork Truck market place. Throughout this period, one aspect of our business that has remained unchanged is our total commitment to customer service.
Many of our customers work to critical timescales in fast moving and demanding distribution chains. Downtime is not only costly – it can also prove to be commercially disastrous. Our customers cannot afford to operate with unreliable partners and poor technical support – neither will they tolerate second-rate service. We take time to understand our customers’ requirements, their pressures of work and issues vital to their operations. In doing so, we are able to structure our service to provide the level of support on which they can rely. We are proud of our reputation and believe our future is based on maintaining our commitment to customer service. This means being prepared to listen to what our customers have to say and adopt new ideas. It means keeping a close eye on new technology and working in partnership with both customers and manufacturers – but above all it relies on our people. Our future will depend on the expertise we have to offer – and we know that our reputation will only be as good as the service we deliver. We are determined, in this respect, that there will be no compromise.
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